`Engagement’ has been a buzzword for a while now. It’s enabled many a survey company to make a good living, and even companies like mine have used it as a catchy way to frame the value of their services (as in, “Helping Create Engaged Work Environments”).
But when all is said and done, does engagement affect the bottom line?
Well, turns out that it really does. New research from Hewitt Associates suggests that organizations with high levels of engagement (where 65% or more of employees are engaged) have outperformed the total stock market index even in volatile economic conditions. Examining employee engagement levels for 900+ organizations globally, Hewitt found that “organizations with high levels of engagement (where 65% or more of employees are engaged) outperformed the total stock market index even in volatile economic conditions. During 2009, total shareholder return for these companies was 19 percent higher than the average total shareholder return!
Conversely, companies with low engagement (where less than 40% of employees are engaged) had a total shareholder return that was 44 percent lower than the average.”
So what is your company doing to increase engagement? And, equally important- – what’s your personal part in making it happen?
