I contacted George Torok, one of Canada’s most respected marketing experts and writer of several excellent blogs (see http://georgetorok.blogspot.com), and asked him for words of wisdom for those of you who wish to market themselves effectively on-the-job. Here’s George’s advice:
“Marketing oneself should be an integral part of every employee’s career development plan. Sometimes it is not for career development but only job sustainability.
The purpose of your internal marketing is to demonstrate your value and your efforts to increase your value. Here are a few ideas:
Volunteer to train staff.
Volunteer to be part of testing or implementing new technology.
When you read a good business book, recommend it to your boss and colleagues.
When you complete a course or seminar send a copy of the certificate to your boss.
Interview the CEO for an article in the corporate newsletter.
Take leadership roles in your professional association and give the boss a copy of your association newsletter.
Stop gripping and avoid the whiners and complainers. (You are who you associate with.)
At least once a month go above and beyond the call of duty”
Great, simple ideas that can be implemented by anyone, beginning right now!
